Our Mission

To honor Juneteenth, celebrate cultural unity, uplift youth, and reintroduce the true roots of Black & Latino cowboy history — while creating economic impact and community pride.

Who We Serve

• Youth & families

• Cultural communities

• Local businesses & vendors

• Sponsors aligned with unity and impact

Produced By

JFF Rodeo Fest is produced by Reserve The Blue, a 501(c)(3) nonprofit organization dedicated to mentorship, education, and community empowerment.

EVENT DETAILS

• Date: Friday, June 19, 2026

• Time: 4:00 PM – 11:00 PM

• Location: San Bernardino County Fairgrounds

• Expected Attendance: 3,000+

Parking, schedules, and maps will be released closer to the event date.